Your next employer isn’t necessarily some faceless Company that isn’t allowed to google you or make recruitment decisions based on your status updates. Your future employer could very well be the guy you sit next to in class, the one that you drink beer with and whose picture from last night’s toga party you tagged on Facebook. He’s thinking of founding a start-up and is looking for a partner. Or he could recommend you to his own faceless employer. Does he only know how you spent your last hung-over Sunday or does he also know, how well you improved that article on procedural programming on Wikipedia?

 

That’s why you should bother about your digital footstep, start building your personal brand and networking with also your future career in mind already at university. And that’s why you need to either keep your social media profiles well apart from or in sync with each other.

 

The picture of you as an expert of some field is built gradually. You’re making a jigsaw, which hopefully will form a credible, coherent whole. It can consist of even your private life that in principle is no business to employers. You are allowed to bring up your hobbies and personal interests, to reveal the party dude, but remember, the pieces have to be in reasonable proportion to each other: ¼ Travolta, ¼ Family Guy and 2/4 Application Development Manager.

 

When you have a well-known clear, credible and comprehensible professional profile, you have reached the coveted position where you no longer have to bombard employers with faceless job applications. Simply tweet that you’re looking for new challenges. Your network will answer your call with job offers.